Kevin Allocca is the manager for YouTube Trends, a spot for tracking the latest viral videos -- and connecting to the
communities that make the parodies, tributes and reply videos that
circle the giant viral planets of the "YouTube-iverse." Here's his TED Talk:
http://www.ted.com/talks/kevin_allocca_why_videos_go_viral/transcript?language=en
NPR also held an interview with Allocca where he talks more about what YouTube as a medium and the way we interact with "viral" phenomena can tell us about this generation in society.
http://www.npr.org/templates/transcript/transcript.php?storyId=218923747
Both of these are interesting in the way they talk about and examine the internet, YouTube specifically, and the way in which we interact with it and the implications. It's also worth noting that these phenomena are being examined from the angle of someone ostensibly "outside the terrarium", examining and creating data based on the way we all interact and respond to stimuli within the world of the internet.
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